Communicating Success:
IBI Group’s Inaugural Annual Report
This inaugural annual report for IBI Group was representative of the firm’s new branding and commitment to annuals as premium communication pieces.
Coinciding with the roll-out of their new logo, the theme of ‘transformation’ was carried through all aspects of the publication. As co-designer, illustrator and production coordinator, I insured that graphics and information accurately represented the projects of the firm in a high quality, printed publication.
IBI Group 2013 Annual Report Cover
Sample Spread: Information graphic featuring global services and office locations.
Sample Spread: People and projects were equally important to feature.
Sample Spread: Mapping and interpretive Illustrations of key projects.
Sample Spread: Close Up
Layouts of Front Cover and Interior Pages
Process
Coordinating content for this report was challenging in that all content had to be supplied and vetted by multiple parties across the firm globally. With the support of Senior Directors and working with an internal writer and external editor to produce the required text, all project details were captured accurately.
From a design stand point it was equally as challenging to ensure that the large catalogue of projects submitted for the report received equal representation, even when little or no ‘glossy’ project photos were available. My solution of illustrative vignettes featured projects in a conceptual and interesting way. Plotting these projects over maps also provided the benefit of promoting the influential number of projects the firm had done in many major urban centres.
To tie in the overall theme of ‘transformation’ I explored the open and square form of the new logo and translated these into the overarching graphics. A deconstructed cube was used as a framing device and background pattern which transformed in scale, colour, and opacity to created a sense of dynamism.
Working closely with Hemlock Printers’ representative, I oversaw the production of press ready pages ensuring the newly available UV spot gloss varnish was managed correctly in the final submission files.
Role: 2013 – Print Production Coordinator, Co-Designer including Concept, Design Development, Illustration, Production, and Design Peer Review
Projects/Scope: Annual Reports, 2013 and 2014, Proposal for Master Planning and Architectural Services for a Waterside Mixed-Use Development;
Client: IBI Group Corporate Marketing
Specs: Printed with Hemlock Printers; US Letter Size; Perfect Bound
Credit(s): With IBI Group (Regional Marketing/Communications); IBI Logo by Snack Toronto; Project Photos of 564 Betty Street by Derek Lepper; Project Photo of Hope Centre by Bob Matheson; Portraits of James Hancock by Ian Lanterman; Project Photo: Hotel Georgia by Bob Matheson; Additional Photos by IBI Group.