Retail Guides
This series of guides for BCLIQUOR was written by industry experts and provides detailed information about spirits, liqueurs, beer and wine. Prompted by the launch of their new logo, the series required an update to meet the then current brand standards.
Cover Design
Interior Spreads: Given the amount of text required for each section, images had to be limited to save on page count. There was also the added challenge of making stock imagery cohesive throughout the series. To overcome this, I selected imagery that featured a hint of a story, a place or a setting to create more interest and then stylized them to be visually consistent and align them to the newly emerging brand style. Once the concept was developed and approved I handed over the project for production/completion with another designer on the team.
Interior Spreads
Process
My role as the designer was to update the logo and typefaces but I also took the opportunity to review the content. I noticed they could be more accessible by treating them as quick reference guides vs. a start to finish read. Approaching them in this way, I developed a new hierarchy and navigation system that featured bite sized illustrated introductions to each section. Once the design had been established, the project was then handed over to another designer for completion.
Role: Lead Designer, Concept, Design Development, Production, Art Direction
Project/Scope: redesign of brochure series
Client: BCLIQUOR, Liquor Distribution Branch (provincial corporation)
Credit(s): With BCLIQUOR (internal design team finalized production